Today, most people know what is SEO (search engine optimization) and its role in helping to make a successful business. However, one of the strongest and slow aspects of SEO is to develop a solid strategy. To help you in your search, here are 5 simple steps to help develop an effective SEO strategy:
1.Know your target audience and their patterns online. Objectives.
Obviously, the purpose of SEO is about ranking well in search engines to drive traffic to your website, but even that does not mean much if your site is appearing in front of an audience that does not care. The first thing you should always do is to identify your target audience and learn everything you can about them – demographics, search patterns and preferences, geographical location, etc. A good way to do this is by diving to your Google Analytics account.
Once you have defined your audience, you need to set goals based on that audience. What do you want your audience to do on your website? What is the best way to get there based on the information from your audience? Without a clear set of objectives, you could be doing a lot of work without obtaining the desired results.
2.Categorize your keyword research.
Based on its analysis of the type of audience to be reached, this case is necessary to conduct keyword research. Decide what keywords you should or should not target can make or break your strategy. Create an Excel spreadsheet that breaks your keyword categories based outside their target audience characters, how your website could be sectioned, or even a mixture of both (groups Person with subsections for each key words). Once you have an Excel spreadsheet created, you can start using the Keyword Planner of Google for keyword research and connect them to your Excel accordingly. You will need to register keywords and search volume on your Excel. I recommend taking a look at this article Moz for a more detailed description of the categorization of keywords.
3.On page SEO and site structure
On page SEO is vital to help search engines understand what your site is about. The first step is to ensure that search engines can crawl your website and find all of their valuable content. This requires making sure your site has good internal linking no broken links, good navigation, unique content, and page load times appropriate.
Your keyword research will also be very useful here, as it will help you optimize your content. It is important to build specific pages around keyword themes focused, providing search engines for a clear understanding of what each page is about. Trying to fit too many topics on one page will do more harm than good.
Remember: You do not want to stick keywords or make unnatural in its pages. Make your website and write your content as you normally would, just follow the keywords on the back of your mind.
4.Pass off page SEO including link building and make connections.
Links are one of the major factors in how a search engine ranks websites. Therefore developing a link building plan around all the different tactics you can do to attract inbound links to your site is very important.
As for link building, the best thing to do is try to get links naturally. Making connections in your industry and your target audience is a great way to improve your brand image and improve the SEO off page. The more people who know about you, people are more likely to link to your website; thus improving their SEO. In fact, Google has begun rewarding sites popularity and connections to authorized sites. Other great methods are: creating great content, links requesting affiliated organizations / associations that reach websites that are an authority in your industry.
5.Monitor and track data and results.
Knowing what is working and what is not very important. The sooner you can get a system in place to track data and results better.
Set up a Google Analytics to monitor traffic on a daily organic, weekly, monthly basis.
Create a spreadsheet to track changes to pages you make to your site so you can see what changes took certain results.
Using a tracking system range of services / software to monitor search positions over time.
Food to go
In the end, SEO is a continuous process, however from a solid strategy will translate into online success for many years to come.