Link building means to build links back to your web page from other blogs or websites. Search engines are deeply interested in the number and quality of links over the internet that point back to your web page.
Quality links work to improve your website’s online reputation, increasing your search engine visibility and as a result, your organic traffic. Not all links are created equal and the types of links secured can be the difference between top rankings and getting penalized out of Google’s rankings altogether.
Google loves a web page if most of the backlinks to it is natural and created by people who really liked the content as this is what acts as a real vote for your web page other than the artificial links created by you. And getting natural links is not at all easy, not everyone will link back to your web page even though the content is great. So when building links yourself you should try to keep them as natural looking as possible so that Google can trust it as a vote.
We help to develop your marketing & content strategy to provide reasons to earn those links. A successful campaign will build relationships, increase referral traffic and brand awareness, while improving relevancy and passing weight to the website to improve rankings.