Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others.
Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).
Search Engine Marketing (SEM) is the process of using specialized knowledge of search engines to the best benefit for a company products & services. By optimizing your business website page content with search engines in mind, you can attract great number of visitors to your business website and increase sales opportunities. This is a new and best trend of internet marketing that offers great benefits to any company that looking for great market share and a stronger web presence.