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Social Media Monitoring

socialmedia1Through our social media monitoring platform, Multimedia Solutions locates where relevant conversations are taking place and identifies communities of interest where your target audience is the most active. Relevancy is determined by a series of keywords, phrases, topics and sentiment criteria that is used to seek and identify discussions in forums, blogs, communities and other news syndication sites.


We believe that social listening serves as the first of four building blocks for social media strategy development.

  1. Locate – through monitoring, we identify where relevant conversations are taking place.
  2. Engage – through outreach strategies, we engage in the discussion.
  3. Attract – through campaigning, we attract and grow a loyal following.
  4. Lead – through community building, we establish a thought leadership role.