Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of web analytics is said for a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
Web analytics is often used as part of the analytical customer relationship management (CRM) analysis. The analysis may include determining the probability that a particular customer will buy a product after it has bought in the past, customize the site to customers who visit repeatedly, tracking the dollar volume of purchases made by individual customers or specific customer groups, observation of the geographic regions from which more and fewer customers visiting the site and the purchase of specific products, and predicting which products are most and least likely customers buy in the future. The specific objective is to promote the most likely to buy products customers, and to determine which products are more likely to purchase a specific customer. This can help improve the relationship between the incomes of marketing costs.
Besides these features, web analysis may include monitoring the behavior of clicks and the breakdown of customers within the website, identifying sites where customers come more often, and communication with browsers for a track and analyze online behavior. Web analysis results are provided in the form of tables, charts and graphs.